{"id":12634,"date":"2022-12-16T12:17:45","date_gmt":"2022-12-16T12:17:45","guid":{"rendered":"https:\/\/graphired.com\/sin-categorizar\/viva-magenta-pantone-color-2023\/"},"modified":"2024-04-12T08:55:37","modified_gmt":"2024-04-12T08:55:37","slug":"viva-magenta-pantone-color-2023","status":"publish","type":"post","link":"https:\/\/graphired.com\/en\/viva-magenta-pantone-color-2023\/","title":{"rendered":"Viva Magenta: Pantone Color 2023."},"content":{"rendered":"\t\t
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VIVA MAGENTA: PANTONE COLOR 2023.<\/b><\/span><\/h1>\n

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After three decades of tireless work, the American company Pantone continues to generate great excitement among designers around the world, who rely on them to choose the color that will set the design trends for the coming year.<\/span><\/h4>\n

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Colorimetry specialists strive in each edition to reflect the world we live in with each new annual shade. If the periwinkle blue called Very Peri reigned in 2022, 2023 will be marked by a much more intense color: a pink-tinged red that has been elegantly named Viva Magenta<\/strong>.<\/span><\/p>\n

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The tone will take the reference \n PANTONE 18-1750<\/span>\n<\/strong> and has been presented as a symbol of vitality, vigor and strength by the manufacturer of the color chart. It aims to commune with nature and draws inspiration from existing reds, including cochineal, which is one of the most precious and brilliant dyes ever known.<\/span><\/p>\n

Viva Magenta was chosen by an organization of 40 specialists from various professions. They looked at trends in fashion, film, television, design, politics and world events to select the color that met current expectations.<\/span><\/p>\n

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With this color they wanted to “reconnect inspiration with nature and create a disconnection with technology”, today omnipresent in our daily lives. To highlight this new color, Pantone teamed up with the company Huge, which presented futuristic images created with the <\/span>Midjourney artificial intelligence tool.<\/strong><\/p>\n

A lively tone that will dye many items of clothing, color spaces and everyday objects. What remains to be seen is whether this color will have to compete with another  as color of the year. Let us recall that in 2022 Very Peri has a strong competitor: PP Pink, created by \n Pierpaolo Piccioli<\/span>\n<\/strong> for the Italian fashion house Valentino, and which curiously looks very similar to the new Viva Magenta.<\/span><\/p>\n

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VIVA MAGENTA: PANTONE COLOR 2023.   After three decades of tireless work, the American company Pantone continues to generate great excitement among designers around the world, who rely on them to choose the color that will set the design trends for the coming year. Colorimetry specialists strive in each edition to reflect the world we […]<\/p>\n","protected":false},"author":3,"featured_media":10762,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"acf":[],"_links":{"self":[{"href":"https:\/\/graphired.com\/en\/wp-json\/wp\/v2\/posts\/12634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/graphired.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/graphired.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/graphired.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/graphired.com\/en\/wp-json\/wp\/v2\/comments?post=12634"}],"version-history":[{"count":0,"href":"https:\/\/graphired.com\/en\/wp-json\/wp\/v2\/posts\/12634\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/graphired.com\/en\/wp-json\/wp\/v2\/media\/10762"}],"wp:attachment":[{"href":"https:\/\/graphired.com\/en\/wp-json\/wp\/v2\/media?parent=12634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/graphired.com\/en\/wp-json\/wp\/v2\/categories?post=12634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/graphired.com\/en\/wp-json\/wp\/v2\/tags?post=12634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}